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Why Autumn Is The Perfect Time For New Entrepreneurial Journeys and New Business.

Author: Mary A. Sawyer and Alina Louis

Seasonal fall trees with colorful red, orange and green leaves
Just as leaves transform, so can your business.

Every budding entrepreneur dream of the perfect time to launch their business, a moment when the universe seems to align in their favor. While there's no one-size-fits-all answer, there's a compelling case for launching in the Autumn. Let's dive into the reasons why the autumn is new business time and why they might just be the golden months for budding businesses.


Capitalizing on Year-End Sales

October is a precursor to the festive season, with major holidays like Thanksgiving, Black Friday, Cyber Monday, and Christmas just around the corner. Launching your business in October can perfectly position you to take advantage of the holiday shopping rush, helping your business make a strong debut with potentially high sales figures.


Budget Cycles & Fiscal Year-Ends

Many companies operate on a fiscal year that concludes at the end of December. As they evaluate their budgets and unused funds, they might be more inclined to invest in new products, services, or partnerships. For B2B businesses, this is the perfect time to offer your solutions.


Embracing the Season of Change

Fall is synonymous with change. The leaves transform, and there's a palpable shift in the air. This season of transformation can symbolize a fresh start, making it a motivational time to launch a new venture. Let your business be a part of this renewal energy.



Three ladies in fall clothing walking on a sidewalk holding shopping bags, coffee, and purses
Fall is the season of exploring and experiencing new things.

Quarter Four Planning

October falls in Q4, a critical period when businesses reflect on their year's performance and strategize for the next. Positioning your brand during this time ensures you're on their radar as they plan and make decisions for the upcoming year.


Optimal Networking Opportunities

October is packed with trade shows, industry events, and seminars, as many organizations are looking to finalize their year with impactful engagements. Launching your business in October can offer an abundance of opportunities to network, showcase your offerings, and build valuable relationships.


Tax Advantages for the Early Bird

Starting a business in October can offer tax benefits. Even if you operate for just a few months of the year, you may still be eligible for certain tax deductions for the entire year. Always consult with a tax professional to understand the specific advantages for your situation.


Ladies leaning in doorway of a cafe business smiling.
New businesses bring joy in the winter months.


Less Competition for Attention

Many businesses launch at the beginning of the year, riding the wave of New Year resolutions and fresh starts. By choosing October, you might find that there's less noise in the market, giving your business a clearer space to make its mark.


Harnessing the Emotional Connection

October is a month filled with cozy vibes, pumpkin spice, and warm color palettes. Tapping into these popular October aesthetics and sentiments can help in building an emotional connection with your audience, making your launch more memorable.


In Conclusion

While there's no magic season that guarantees success, the autumn presents unique advantages for business launches. The blend of strategic timing, festive momentum, and the season's inherent charm makes it a compelling choice for entrepreneurs.


As you embark on your business journey, remember that timing is just one piece of the puzzle. A successful launch is also about preparation, passion, and resilience. Here's to new beginnings this fall!


This blog post celebrates the spirit of entrepreneurship and is brought to you by IM Strategic Planning, helping small businesses navigate their journey with clarity and confidence.

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